Voiture is a car magazine designed to be sleek and simple. The clutter seen on other car magazines has been omitted and instead has been replaced with a more visually appealing and less crowded design. The goal is for the redesign to target a younger audience around the ages of 16-25 years old. Clean diagonal lines are used to separate text and images, this was also done to match the straight lines of the san-serif type used throughout the design. Voiture is not a real magazine but instead a concept design of what one could look like if approached with this style in mind.