pHLO Brand Identity
pHLO is a fake laundry detergent company offering reusable laundry pods. Their goal is to reduce the amount of waste from doing laundry and they sell reusable pods that can be refilled with liquid detergent before each load. They sell larger bottles of detergent that can also be brought in to retail locations for refills. I spent a month working on the logo, the animation, and mocking up various ads and packaging.
